We hear the word: Fashion and think about Coco Chanel, inspiration, innovation, sometimes extravagance, but sadly it also has a negative side and we are not talking about the thousands of people who perform weight loss surgery tijuana mexico to look like the models, We speak of: pollution, labor exploitation and consumerism, recently the UN has cataloged the phenomenon of “fast fashion” as an environmental emergency.

And although some clothing brands have collaborated with recycling campaigns in a small struggle to compensate for all the damage they cause, it seems that the industry does not do much or almost nothing about it.

Before it was a topic that is unknown or not had many tests in sight but now with documentaries and information on the web you can clearly see that the fashion industry is polluting rivers, seas and even seems to bring back a kind of slavery for the people who make the clothes. To end with these connotations is the main challenge of the textile industry, a challenge that will be discussed today and tomorrow at the CIPE Costume Museum where the advances that have occurred in the industry in terms of sustainability are analyzed. A land where there is still much to be done.

And is that the latest data thrown on this sector are not encouraging. According to recent reports from GreenPeace, 20% of the toxic discharges in rivers and seas come from the textile industry, which in the last 15 years has doubled garment production.

I did not want to start the day being negative, but I do believe that we have to be realistic, said Gómez, whose words justified the need for a conference like these, in which experts in sustainability from around the world debate solutions to the great problem that the Fashion is for the Environment.

But before, sustainable fashion must solve its own problems, such as the negative perceptions that exist in society or doubts about its economic profitability, has pointed out, a founder of the sustainable fashion consultant.

Despite these barriers, Bettoni has been optimistic since, she assures, that the feasible business model to produce sustainable fashion is getting closer. You just have to find the formula that combines “design, innovation and responsibility”.

The most usual thing is that the firms that comply perfectly with the design are not sustainable, and those that are are forgetting that fashion design is fundamental.